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Track Every Move. Play Smarter. Delight Every Fan.

Track Every Move.
Play Smarter.
Delight Every Fan.

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Shots Taken - 44,885,847
Shots Made - 30,046,462
2PT% - 71.9%
3PT% - 57%
FT% - 79.4%
Shots Taken - 44,885,847
Shots Made - 30,046,462
2PT% - 71.9%
3PT% - 57%
FT% - 79.4%

Video

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Data

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AI

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At ShotTracker, we believe what
gets measured, gets mastered.

Game recognizes game. ShotTracker’s been the name trusted by champions to capture every detail on the court. Now, we’re changing the game again. Our expanded lineup of solutions lets you choose your perfect fit – from our elite-level analytics to our quick-strike tools that get you in the game fast.

The future of basketball intelligence is here and it’s more accessible than ever.

Introducing The Coaching Stack

Coaches don’t need more to do. They need faster answers, better insights, and time back in their day. The Coaching Stack brings five products into one connected ecosystem

Our Solutions

Insights to fuel your coaching, content and coverage in one game-changing suite. Transforming sport at every level!







Your AI-fueled, voice-activated scouting assistant.

The AI Scouting Solution






The ultimate on-the-bench tool for smarter, faster decisions. Integrating real-time video and game data.

Revolutionizing on the bench coaching






Empower your team with the best-in-class, sensor-based analytics platform for practice and game day.

The Ultimate Coaching Edge






Transform fan engagement with immersive in-game experiences and dynamic visuals powered by real-time analytics.

Showcase the game
Explore our solutions

What’s New

ShotTracker is pushing the game forward with new products to enhance scouting and drive fan engagement.

Scouting Solutions

See talent differently with AI-powered analytics that reveal potential.

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Data Driven Fan & Revenue Tools

Create deeper fan connections and sponsorship value with next-level engagement.

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WHO WE HELP

The ultimate toolkit for coaches, scouts, players, executives and broadcast teams. ShotTracker is where basketball’s brightest minds meet.

Teams

Coaches - Players - Scouts

Empowering pioneers and playmakers to push the game forward.

Front Office Executives

General Managers - Athletics Directors - Marketing Professionals - Content Strategists - NIL Coordinators

Bringing video and data together to transform fan engagement.

Rights Holders

Leagues - Sports Media and Marketing Companies - Universities and Teams

Enhance your content and broadcast.

Referees

Professional - Collegiate - High School

Advance referee readiness with training insights and performance analytics.
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Trusted By Some Of The Best

"ShotTracker will revolutionize the game not only because it automates the tracking of detailed player stats but also because it's an affordable solution for basketball programs at every level"

Magic Johnson

Former NBA Player and Investor

“By making real-time stats affordable, teams everywhere will be able to identify and capitalize on every competitive advantage”

David Stern

Former NBA Commissioner

“ShotTracker and the way we track our numbers is probably the single most important thing that has increased our numbers in games”

Dawn Staley

Head Coach - South Carolina

“ShotTracker is simple and allows you to have more of a competitive advantage, which is what we are all looking for”

Bill Self

Head Coach - Kansas

“The key with ShotTracker is that you have the stats right away, immediately. They're accurate and easily accessible.”

Jamie Dixon

Head Coach - TCU

“ShotTracker's unique insights about line-up shot selection and possessions will be instrumental in understanding our game-day performance vs. other highly competitive teams. The platform is genuinely exciting, transforming our approach to player skill enhancement and in-game tactics”

Maggie Mckinley

Deputy Athletics Director -
University of Cincinnati

“ShotTracker analytics shows us where each player is most effective and where we need to improve. It's a great tool for player development. It's making us better”

Mark Pope

Head Coach - Kentucky

“We have kids that want to hoop. We have kids that want to come in and get shots up. We have kids that want to work on their game every day and it’s grown Northwood women’s basketball by just having ShotTracker.”

Autumn Haggadone

Head Coach - Northwood